Celebrity-
Launched ventures
for the next decade.

We partner with creators who have the authenticity, ambition, and audience to build the next global icon brand. We craft lasting legacies. Every brand is built with precision, powered by community, and obsessed with product excellence. This isn’t about short-term hype. It’s about building real, standalone brands with the momentum and depth to grow to $50M to $100M plus valuations and stand the test of time.

Brick by brick, decision by decision, we build culture-defining brands with creators at the core.